Termoli

A STRONG PLACE BRANDING TO ENHANCE THE CITY’S ATTRACTIVENESS.

BriefThe city of Termoli launches an international rebranding competition to renew its visual identity. As part of its bid for the title of Italian Capital of Contemporary Art 2027, Termoli wishes to embody a bold vision, open and deeply rooted in its territory.

RecommendationThe proposal is based on a custom-designed typography, born from the architectural vanishing lines of Borgo Antico and the natural curves of the Adriatic coastline. It embodies both the welcoming, openness, and creative energy of the city. The color palette is directly inspired by the landscape: the deep blue of the Adriatic, the warm honey of the facades, the sunny oranges of the sky at sunset. The "M" symbol, derived from the logotype, becomes a strong visual marker, capable of standing alone or within a system.

Context International design competition launched by the City of Termoli and the MACTE museum.