CREATIVE DIRECTOR
PRINT + WEB

Serge Lutens

Elevate and create an event around a new niche fragrance creation.

Brief

SERGE LUTENS is a visionary creator, master perfumer, and multidisciplinary artist, renowned for his avant-garde, poetic, and enigmatic olfactory compositions that embody a luxurious and timeless aesthetic.

On the occasion of a new and bold fragrance that continues the legacy of the house's iconic creations, a communication campaign is planned to position L’Impératrice as a perfume with a strong emotional impact.

Recommendation

Refined, poetic, mysterious. The language used will be elliptical, suggesting more than it shows, while evoking the depth and hidden strength behind each word.

A palette of colors with shades of deep blacks, delicate golds, and touches of midnight blue, evoking mystery and hidden majesty. The textures of velvet and silk add a tactile and luxurious dimension, contrasting with translucent and luminous elements, symbols of the invisible.

AI application

Creation of visuals (Midjourney + Krea + Vizcom).

Context

Independent project (non-commercial).