CREATIVE DIRECTOR
PRINT + WEB

Sabrina

Build a complete branding for a content creator with an original style.

Brief

SABRINA, a young YouTuber, wants to develop her content through impactful communication.

Her tone and offbeat style are heavily inspired by the 1960s and 1970s. Present on YouTube and Instagram, she shares her lifestyle advice, beauty tips, and wanderings, and would like to be supported for her content in the coming months.

Recommendation

Capitalize on content with a playful tone, featuring a graphic identity with retro shades but balanced by fresh and readable typography.

A unique identity, clearly recognizable on social networks, in the image of a pop creator and accompanied by a striking tagline.

Context

Independent project (non-commercial).