CREATIVE DIRECTOR
PRINT + WEB

Pourpre

Designing a unique territory and identity for an emerging brand.

Brief

New Parisian luxury luggage brand, POURPRE combines timeless elegance and French craftsmanship. With a Made in France sourcing and a family passion passed down from mother to daughter, the pieces stand out for their refinement, exceptional quality, and sophisticated design.

POURPRE plans to deploy its identity and communication through in-store presence and social media.

Recommendation

Highlighting a traditional know-how through a logo with a romantic and airy look, evoking the brand's spirit of travel. A seal was designed from the typography to certify the product's quality.

The color palette is both deep and simple, with a modern touch brought by ultramarine blue. Design elements, inspired by the chic of rose petals, are integrated into communication media to better capture the brand's elegance.

AI application

Creation of the key visual and window sticker (Midjouney + Krea).

Context

Independent project (non-commercial).