CREATIVE DIRECTOR
PRINT + WEB

Nestlé

Develop a multi-channel communication campaign to promote two new chocolate flavors.

Brief

NESTLÉ, one of the largest food and beverage companies in the world, is expanding its product range. These chocolates, known for their artisanal quality and carefully selected ingredients, offer two new flavors.

Recommendation

Capitalize on a strong pictorial imagination and the rich know-how of craftsmanship by creating a parallel with the painter in his studio.

The use of the pictorial code of still life and chiaroscuro reinforce a singular and authentic atmosphere. An iconography with a baroque tendency (Vermeer, Caravaggio) is used.

AI application

Creation of the key visual (Midjourney + Krea).

Context

Independent project (non-commercial).