CREATIVE DIRECTOR
PRINT + WEB

Boiron

Deploy a new packaging range to conquer the Asian market.

Brief

As part of its expansion into the Asian market, BOIRON - a world leader in homeopathy - is seeking to create a new line of pediatric packaging, capitalizing on its brand image while retaining its European style and codes. This offering will be distributed online.

Recommendation

Assert a clear style, composed of only three colors for a clean and impactful graphic design, transposing the brand's values of transparency.

A mascot was designed - the chick - identified by the Chinese public as a reassuring icon.

Context

Project completed with the NUDE agency.