Boiron
DEPLOY A NEW PACKAGING RANGE TO CONQUER THE ASIAN MARKET.
BriefAs part of its expansion into the Asian market, BOIRON - a world leader in homeopathy - is seeking to create a new line of pediatric packaging, capitalizing on its brand image while retaining its European style and codes. This offering will be distributed online.
RecommendationAssert a clear style, composed of only three colors for a clean and impactful graphic design, transposing the brand's values of transparency. A mascot was designed - the chick - identified by the Chinese public as a reassuring icon.
Context
Project completed with the NUDE agency.