Kaufman
& Broad

UNVEILING A NEW URBAN ENERGY AND CRAFTING THE VISUAL SOUL OF EMERGING TERRITORIES.

Brief Kaufman & Broad launched two ambitious residential projects: one in Courbevoie, at the gates of La Défense, and another in Huningue, a strategic hub at the crossroads of France, Switzerland, and Germany. The challenge was to design a distinctive art direction that would combine local anchorage, metropolitan dynamism, and the aspirations of new residents.

Recommendation The visual identities capture vitality and balance: [IN]PULSE in Courbevoie expresses a new urban rhythm with a clear, adaptable system; while in Huningue, geometric lines and light compositions evoke the elegance and serenity of riverside living.

Context Projects developed in collaboration with a partner creative agency.