CREATIVE DIRECTOR
PRINT + WEB

Jaeger-LeCoultre

Capturing the essence of luxury and innovation of a prestigious watch brand through an annual catalog.

Brief

Founded in 1833, JAEGER-LECOULTRE is a renowned Swiss watchmaking manufacturer known for its innovative luxury watches. Each year, a presentation catalog is produced.

It must reflect the elegance, innovation, and heritage of the brand, while highlighting the new watch collections and iconic pieces, and encouraging customers to discover the watches in-store or on the brand's website.

Recommendation

Remain faithful to the corporate identity, using white breathing spaces and injecting a vivid and contrasting color, to reinforce the modern and innovative character of the brand (blue for celestial bodies, the cosmos).

Use of a chartered typography without serifs, in complement to a classic and readable typography.

The layout is airy, minimalist and dynamic, with beautiful product showcases through photographs.

Context

Independent project (non-commercial).