CREATIVE DIRECTOR
PRINT + WEB
BAAK Motocyclettes
Brief
BAAK MOTOCYCLES, renowned expert in neo-retro customization, launches its new creation: the Triumph Bonneville 865 Dandy Bonnie.The brand wishes to position this motorcycle as an exclusive work through impactful and innovative communication, both for enthusiasts of high-end customized motorcycles and for fans of vintage style.
This campaign must reinforce BAAK's image as a creator of iconic and exceptional motorcycles, emphasizing craftsmanship and attention to detail.
Recommendation
The artistic direction capitalizes on black and white visuals, through a charismatic muse, captured in spontaneous moments, in the heart of iconic locations.The tone is refined, elegant, with a poetic and timeless touch. The language emphasizes the dandy spirit, using vocabulary that highlights the art of living, freedom, and authenticity. A sober and chic color palette and typography: deep black and pure white.